Is Advertising on LinkedIn Right for You?

by Brynne Pearson

Facebook has found success with it… so why not LinkedIn?  In fact, one quarter of all online display advertising last December was implemented on Facebook (comScore Inc.).  Now, LinkedIn, the social network which focuses on making professional connections, is trying to get more usefulness out of its advertising program, much like Facebook ads. The feature will allow advertisers to target LinkedIn members by job titles, seniority, age and location.  The hope is that this will provide a larger advertising profit center in addition to LinkedIn’s other revenue sources which include upgraded account profiles with a larger set of networking and recruiting tools.

One worry is the perception of the benefits for advertisers.  Facebook is seeing far more membership (500 million members) and time spent on the site than LinkedIn (90 million members).  But, while LinkedIn is nowhere near the likes of Facebook in terms of time spent on the network, it should be taken into consideration the different type of audience that is being utilized.  Even though organizations and businesses are using Facebook as a tool to build relationships with their customers and clients, Facebook is still dominantly a personal/leisurely type of medium… whereas LinkedIn focuses solely on business-to-business relationships.

Maybe the ultimate point to consider here when determining whether or not to advertise (and it’s should be a simple one!)… KNOW YOUR AUDIENCE.


If you find that Advertising on LinkedIn is something that your company would like to know more about, feel free to contact Central States Media at info@centralstatesmedia.com or on the phone at (309) 693-2345.